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Is Yext worth the money?

Have you seen online ads for Yext? Are you receiving phone calls about how you can "put your business on the map" by purchasing PowerListing services? Yext uses an aggressive marketing strategy to scare business owners into buying their $199 to $999 yearly programs.

Still, if what they say is accurate, and Yext really can revolutionize how your small business appears online, it could be worth the money.

We did some research to help you decide if Yext is worth it for your small business.

What Yext offers

With Yext, you to fill out a one-time survey of your business name, address, and phone number. Then Yext submits this information to 80 Internet databases and media sites. 

You also have the option to sign up for PowerListings at $500 per location per year to receive more prominent listings in online directories.

Pros

  • You can customize online listings with images, logos, categories, and hours of operation.
  • Your company can build awareness and prominence in your region.
  • Reputable websites and services link to your website automatically without search engines penalizing the links.

Cons

  • Yext doesn't always send your information to the best websites and directories. You cannot customize from options of where they send your data, and some are just mapping services or mobile apps that do not provide you with any SEO value.
  • Some users have found, when they stop paying for Yext, all of their contact information reverts back to what it was before they signed up. Without paying annually, users risk losing all the customized features and benefits Yext offers.

Yext Reviews

What are other business owners saying about Yext?

Read Yext Review: The Ultimate Scam Site and its user reviews to find out what Yext users are saying about the company's service and business practices.

"Yext claims that it works with dozens of websites and will get the name of any business onto those sites, but the company often fails to deliver on that promise... and often uses affiliate listings." 

"Launching associated pages often requires verification that you own that business... [Yext] gets around these verifications when launching those associated pages and linking your company on different websites. When you decide to cut ties with them, you might find that the company refuses to give you back those citations."

"Once you sign up, you will be blocked from getting free listings on any sites that have been associated with them."

When Yext works

If you have recently moved locations or changed your business name, Yext may be a good option for you. Signing up at one of the lowest levels for six months will allow you to update your online listings without hours of work submitting the new information on your own.

If you have recently changed your business name or contact information, call or email us to discuss steps for updating your online presence.

When to skip Yext

Search engine algorithms change every day, and Yext could help you keep up with these updates. But if you want to do more than just maintain generally visibility, you need to focus on producing fresh content.

If you write and market your content for what your ideal customer wants and needs, you are more likely to achieve organic reach and develop authentic links back to your site.

What to do instead

Instead of paying for the latest in SEO technology, follow these proven steps for improving your SEO from the ground up:

1. Invest in a professionally designed, mobile-friendly website.

According to the Missouri University of Science and Technology, online visitors only spend one-fifth of a second on your website forming a first impression. That means you need a website with a contemporary design, modern coding, and well-written content to keep the attention of an audience.

Need help producing the BEST possible content for your website?

Esultants offers à la carte prices for our most popular content and SEO services. Or, if you want lasting support with regular SEO updates, call or email us to discuss a yearly SEO program that best meets your needs.

SEO Report and Site Audit

This detailed report comes with recommendations for optimizing your website, including copy improvements.
$750

Blog Post or Newsletter

Each post or newsletter is written and optimized specifically for you and your industry.
$125 each  

Custom Social Media Posts

Each post is crafted using best practices and personalized to your business/location.
$125 for six   

2. Evaluate your the copy on your site for relevancy and readability.

Besides links and logos, viewers will spend most of their time viewing your website's content. Having easy-to-follow text arranged in a way that highlights your business' strengths can keep potential customers on your site beyond the first glance.

3. Optimize each page with specific, localized titles, descriptions, and keywords.

There are hundreds of factors that go into how your site is searched and ranked by search engines. The best SEO strategies are built over time through research and testing to find the potential customers who need what you offer.

4. Establish a regular social media presence.

Social media is a way for your small business to meet potential customers where they are already hanging out. Use your posts to provide customers with value for their lives or businesses, and they will become lasting advocates of your brand.

Conclusion

Yext may boast amazing results, and, in some circumstances, their services may be necessary. But one thing is still true: Search engines are built to deliver solutions to users' needs. If you regularly write and market content for what people want and need, you are more likely to show up in search engine results and build an organic customer base for your business.

Want to know your next steps for great SEO? Contact Esultants and ask for a SEO Report & Site Audit.

—The Esultants Team


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